 |
 |
 |
 |
|
|
| |
|
| |
 |
| |
 |
Mylee is another Standard Business Unit of Malee Foods which offers the same range of flavors as that of Rosip except two additional ones but differs in only amount of pulp being added and in packaging.
|
| |
 Lychee |
| Pineapple |
| Strawberry |
| Apple |
| Orange |
| Peach |
| Mango |
| Guava |
|
|
Packaging:
This SBU has been packed in a pet bottle 250 ml packaging.
Quantity of Pulp:
Under Mylee brand of juices, 11-12.5% of fresh fruit pulp is being added, a lower amount of pulp than ROSIP. It contains high amounts of Vitamin A and C.
The basic concept behind introducing Mylee in market was to just make the market more competitive and get more amount of Local market share, by introducing a low cost product.
The target market for MYLEE brand is people of all ages. Moreover, MYLEE juices are supposed to be one of the best fits in your child’s lunch box…
Distinctive features of MYLEE juices:
It is LITE in weight, easy to hold, balanced in nutrition, strong in taste and Competitive in price. Both the brands have gained well reputation in national market and so prospering in international too. They have been exported to our neighboring country Afghanistan and a commendable response from that market has resulted. ROSIP and MYLEE both have cleared UAE Food Standards and the company hopes to export them soon to UAE market in its very near future.
|
|
|
| |
|
| |
|
|
|
 |
|
